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Product Launch | Design System | Platform Optimization
Product Designer
2023-2024
Figma
Miro
Favro
Confluence
UX Research
User interviews
Competitor analysis
Usability testing
Interaction Design
Prototyping
Flowbox offers a B2B SaaS platform to more than 850 e-commerce brands, allowing them to collect, moderate and display User Generated Content (UGC). This company was founded in 2016 and is today Europe's marketing leader in its category.
Throughout this project I worked with a cross-functional team of talented individuals, consisting of a Product Manager, a Product Owner, another Product Designer and developers.
Together with my team, I contributed to the launch of a cutting-edge product - Ratings & Reviews - and to the continuous improvement of the existing part of the platform - Visual Marketing & Publish.
Disclaimer: A great part of my work is protected by a NDA and is thus confidential. If you're interested in hearing more about this project, feel free to contact me.
Contributed to the launch of a whole new product - Ratings & Reviews - a feature allowing clients to collect, moderate, automate and display ratings and reviews on their social media and webshops ; ultimately leading to an increase in brand awareness and revenue.
"My work within this project contributed to increase product stickiness by 5% among the high churn risk clients."
Email Assets are a collection of dynamic images and links that empower users to craft emails with genuine content, integrating the latest UGC curated and moderated within Flowbox. During this part of the project, I revamped and improved a series of complex user journeys in the "Email Asset" feature of Visual Marketing.
"This project enabled a decrease in client churn rate by 10%"
l also created a scalable Design System together with the other designer which improved our workflow considerably. We focused on getting rid of old & local components whenever needed, reusing components and centralising knowledge in a thorough documentation.
"Thanks to this improved Design System, our design team greatly improved their workflow and delivery time."
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“On the developers side: a lack of understanding behind certain design decisions which sometimes lead to inconsistent implementation."
“I solved this issue by implementing weekly Design Syncs together with the Product team and the developers. These meetings ultimately ensured a better communication and allowed us to align on design goals & decisions as a team.”
